Study in Warwick

Maybe I will stay the whole night.

Today when I'm doing the PMW, an idea come across my mind, a reason about the failure of jiont venture company.

There are indeed many reasons, finance, culture, government policy, marketing, etc. But I think from the strategic view of the company, maybe they don't espect to keep the relation.

For example, when they try to entry a new market with different culture, or completely unfamiliar environment, it's a way to have a try. they don't seek the profit, only the local experiences. And their partner may seek the advanced management method, resource, or anything else.

They can try to get mutual benefit through this relationship, but they have different goals. That's why the relationship may end in a short period. Er, in this way, it seems not failed. Mmm, it should be considered.

It's my first time to use Blog. It's a very useful tools to share information. It is really attractive. I will put down my ideas or notes about my dissertation, Creativity and Innovation in Strategic Alliances. I hope to record my process in this way, and won't lost any points.